The Making Of RiRi : From £300 to TikTok Fame
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Time to read 1 min
RiRi Hair Extensions has come a long way in the last 10 years. What started with just £300 and a big dream is now one of the most popular hair extension brands in the UK—and the best-selling brand on TikTok. Here’s how it all began.
Small Start, Big Ambition
RiRi was founded 10 years ago with a clear mission: to make high-quality, affordable hair extensions available to everyone. With just £300, the first batch of extensions was bought and sold at local market stalls, where RiRi connected directly with customers and built a loyal following.
From Stalls to Stores
As word spread and demand grew, RiRi moved from market stalls to stands in Lakeside and Bluewater shopping centres. The response was incredible—so much so that we later opened our own shops in both locations, marking a huge milestone for the brand.
TikTok’s Favourite Hair Extension Brand
Today, RiRi Hair Extensions is a viral success on TikTok. With millions of views, tutorials, and customer transformations, it’s the #1 selling hair extension brand on the platform. Real people showing real results have helped the brand grow faster than ever.
10 Years of Confidence—and Just Getting Started
RiRi Hair Extensions is proud to celebrate a decade of helping people feel confident and look amazing. From a market stall and £300, to high street stores and TikTok fame—this is just the beginning.
Join the RiRi movement and discover why everyone’s talking about us. Great hair, made simple.
